The SEMA show has carved out a niche for itself in an industry saturated with auto shows. Differentiating itself from the competition by having a reputation for experimentation and custom modifications, SEMA challenges automakers to bring a different approach to the show room. Every year, SEMA hands out awards, too. This year, the 2019 SEMA Truck of the Year award went to the ever-popular Chevrolet Silverado.
The Silverado’s biggest draw, at least through the eyes of the SEMA judges, is its ability to accessorize. The 2020 model comes with options such as a Midnight Edition, Rally Edition, and even a Redline package. Features like all-terrain tires, assist steps, exclusive cosmetic touches, and new paint colors make these trims and packages appealing to buyers interested in customizing their ride. Plus, the Silverado HD comes with a 15-camera trailering system so drivers don’t have to go looking through third-party aftermarket parts for something comparable.
Of course, Chevrolet Silverado drivers will continue to innovate and experiment with aftermarket parts, too; that’s the spirit of the SEMA show, after all. But the Silverado’s new, exclusive trim options gave it a leg up over its rival, the Ford F-150 at the 2019 SEMA Show. The Silverado’s victory breaks the four-year winning streak of the F-150.
Test drive the Chevy Silverado at Sherman Chevrolet.